WHAT MAKES US DIFFERENT

  • INDEPENDENTLY TESTED

    We won a competitive UK innovation grant that funded an independent sports study, performance testing Enduoat London South Bank University.
    Compared to a leading energy gel: -Enduo delivered the same performance -Athletes using Enduo had lower perceived exertion rates-Athletes cycled further in the distance time trial -Athletes had significantly less cramping and abdominal distress

  • YOUTH-FRIENDLY, ELITE-SAFE

    In a world where ultra-processed foods are directly linked to rising rates of cancer and chronic disease in young people, we take a stand.
    Enduo is one of the only products that: -Is certified by Informed Sport-Contains zero
    preservatives or additives    -Is trusted by parents, coaches, and elite athletes alike.

  • LOW TOXIC LOAD = BETTER LONG-TERM HEALTH

    Enduo uses certified organic ingredients not just for performance, but for protection.

    Most gels and bars on the market are made with crops treated with synthetic pesticides and fungicides. These leave residues that build up over time, especially when multiple chemicals are consumed together.

    Studies show that consuming 3 pesticides together can create 100x the toxic effect of any single one known as the “cocktail effect.”We don’t accept that risk. You shouldn’t either.

FUNCTIONAL FLAVOURS

Every flavour of Enduo has been carefully formulated not just for taste, but function:

•Lemon & Ginger—The perfect combo for improving digestion and reducing
inflammation.
•Orange & Cinnamon—Known for their ability to regulate blood sugar levels.
•Cacao & Peppermint—A natural cacao body buzz combined with a menthol
blast to help keep focus.
•Raspberry + Sour Cherry—Polyphenol rich and fruity, matched with sour
cherries to help prevent muscle damage.

Possibly have these pop up as people move curser over product selection shots, or have product shot switch to Baseball style card with functional flavor explained.

🌿 WHAT IS ENDUO?

Organic Ingredients. Transparent Sourcing. Functional Flavour.
Every ingredient in Enduo is chosen for a purpose and we’re 100% transparent about what they are and where they come from:

•Organic Dates–sourced from certified organic farms in the Middle East and North Africa. Naturally low GI, rich in potassium, magnesium, copper, and prebiotic fibre.

•Cold-Pressed Organic Coconut Oil–sustainably sourced and a clean source of MCT fats, absorbed instantly and converted into energy. Supports metabolism and turns on the body’s fat-burning mechanism.

•Organic RAW Sunflower Seed Butter–packed with vitamin E, niacin, iron,
magnesium, and plant compounds shown to reduce inflammation and oxidative stress.

•Himalayan Salt–a natural electrolyte source with sodium, calcium, magnesium, and trace minerals essential for muscle function.


Organic Acerola Cherry–one of the richest natural sources of vitamin C. Boosts immunity, reduces oxidative stress, and supports collagen synthesis.

Real Flavourings–including freeze-dried fruits, fruit oils, and organic spices like
ginger, cacao, and cinnamon. No artificial additives.

FUELLING ADVICE

“Don’t eat when you’re hungry or drink when you’re thirsty —because by then,
it’s too late.”

Proper fuelling is about timing, consistency, and body awareness. Athletes often mistake the absence of hunger for a lack of need, but in reality, adrenaline and cortisol suppress appetite during intense efforts.

This is fine in short bursts, but in longer events, if you wait to feel depleted, it’s already too late. Slamming down synthetic gels in a panic won’t fix the problem in fact, it usually makes it worse.

Ultra-processed fuels cause blood sugar crashes, inflammation, and gut distress often derailing an entire race.

With Enduo: -You get real food, with stable-release energy -You protect your gut and hormones -You avoid the boom-and-bust cycle

Fuel early. Fuel smart. Avoid the catch-up trap.

Our Mission

Performance Without Compromise

At Enduo, we believe performance and health should go hand in hand. Most sports nutrition is sadly just cheap ultra processed sweets and soft drinks. This market is built around one thing: speed of delivery. All this shows is poor timing and when that comes at the cost of gut health, hormonal balance, and long-term well-being it’s not worth it.

At Enduo, we believe performance and health should go hand in hand. Too much of today’s ports nutrition is little more than repackaged sweets and soft drinks cheap, ultra-processed and focused only on speed of delivery. But quick sugar hits often come at a cost: disrupted gut health, imbalanced hormones, inflammation and long-term damage to well-being. For us, that trade-off simply isn’t worth it.

We’re here to change the game. Our mission is simple: To fuel athletes with natural, functional ingredients thatoptimise energy, recovery, and resilience without relying on ultra-processed junk.

We serve Olympians, youth athletes, hybrid sportcompetitors, swimmers, trail runners, and everyday movers peoplewho demand performance, but refuse to compromise on health.

Fuel Smart. Recover Faster. Perform Better.

WHEN & HOW TO USE

SHORT EVENTS (Under 60 mins)
•Track & field
•Gym work / weight lifting
•Sprint triathlon
•DEKA events
Half a pouch 20–30 mins before
Finish rest post-event

WHEN & HOW TO USE

MEDIUM EVENTS (60–90 mins)
•10km road or trail races
•Mountain biking (MTB)
•Open water swimming
•Hyrox
•CrossFit & functional fitness competitions
•Combat sports (BJJ, boxing, MMA)
One full pouch 40 mins before start
Topping upgradually during event if needed

WHEN & HOW TO USE

LONG EVENTS (90 mins+)
•Trail running, cycling, OCR, long-format Hyrox
•Ironman, Triathlons, and endurance events
One pouch per hour
Spread intake in small mouthfuls

■INGREDIENT COMPARISON: ENDUO vs ENERGY GEL

Category

ENDUO

LEADING GEL

Ingredients

(All Organic ) Dates, Coconut Oil, Sunflower Seed Butter, Acerola Cherry, Himalayan Salt, Real Fruit, oils & Spices

Glucose Syrup, Maltodextrin, Sodium Benzoate, Potassium Sorbate, Sodium Citrate

Micronutrients

Potassium, Magnesium, Iron, VitA, B1, B2, B3, B5,B6, B9,Vit C,Vit E,Selenium, Polyphenols, Manganese, Copper,

✕

None

Gut Impact

Prebiotic fibre, supports healthy gut bacteria

Disrupts microbiome, promotes harmful bacteria

Processing Level

Whole-food, organic, cold-pressed, pasteurised

Highly refined, lab-synthesised

Additives
✕

None

Multiple preservatives and chemical stabilisers.

Health Profile

Anti-inflammatory, hormone-friendly, antioxidant-rich.

Linked to gut issues, hormone disruption, and inflammation.

Choose fuel that supports your future — not just your next race.